This October say cheese; not boo!

happy-ghostBoth a smile and a frown are contagious.  A smile will attract people whereas a frown will push people off.  Which would you rather catch – despair or a feeling of happiness? And which do you think your customers would rather catch?

Consider the neuroscience behind the smile.  Studies have shown that smiling releases endorphins, natural pain killers, and serotonin. Together these three make us feel good. When we smile our body is sending the rest of us a message that “Life is great!”

The tiny act of smiling can deter major symptoms like depression, stress and worry.  It is scientifically proven that smiling makes you more relaxed, causing a measurable reduction in your blood pressure.  And as already noted, smiling releases endorphins, your brain’s natural pain relievers and serotonin.  When these two brain chemicals work together, they increase your feelings of well-being.

I am not saying that you should ever cover up your feelings of frustration or unhappiness by pretending to smile things away.  In fact, I encourage you to always leave the doors of communication open.  Just know that a smile can ease your way into a difficult but necessary conversation (with an internal or an external customer).

The greatest compliment I receive is a referral from readers.  Please SHARE my blog with your network.  Thanks for not keeping us a secret!  

Follow me on Twitter @JimCarchidi

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